Freeze Dried Fruit Packaging

This is a conceptual re-packaging of freeze-dried fruits. The aim was to make it more playful and fun packaging. I wanted it to be viewed as a healthy, organic alternative and simultaneously appealing. Instead of using real fruit on the front, I decided to create illustrations of them. I focused on curved lines and scattered fruit to emphasize the organic shapes. The paper brown bag texture was included due to the association with healthier and organic products.