Hi, I'm Vivian T. Le!

Devil's Palace is a conceptual hot sauce. The goal of this project was to make HCF and HEB packaging that corresponded to the price that it was selling for. I chose to do hot sauces. To emphasize on the spiciness of the product, I came up with the name “Devil’s Palace”. Each flavor has a fruit or animal to describe the flavor.

Experimental rotoscope featuring handwritten type. It includes tight graphics to loose, playful ones to make up the never-ending gif.

This is a conceptual re-packaging of freeze-dried fruits. The aim was to make it more playful and fun packaging. I wanted it to be viewed as a healthy, organic alternative and simultaneously appealing. Instead of using real fruit on the front, I decided to create illustrations of them. I focused on curved lines and scattered fruit to emphasize the organic shapes. The paper brown bag texture was included due to the association with healthier and organic products.

This is a conceptual car interface aiming to create and design the user experience for the interface of an electric automobile through an interactive prototype. This is constructed through research, models currently out, persona cards, flowcharts and user-case scenarios.

Closer is a branding concept. It is an app based tailor service that offers an easy alternative to up-cycling clothes by connecting users and designers. Designed by Vivian T. Le, Eunju Han, Christian Colindres. Creative Director: Sunook Park.

A booklet explaining the fear of demons, "Demonophobia". This project challenged you to limit yourself to only the manipulation of type and no graphics. Some words tremble, while others fall down.

Fruity Picks was a challenge to design an app to make it easier for consumers to pick their local trees. My goal was to make the process accessible and fun. I wanted it to be easy to navigate, have accurate and quality tree locaters, and any potential precautions the user should take.

A conceptual annual report done for Chipotle's statistics from 2019. Done with real research, data and assets from Chipotle.

A conceptual advertising deck for Tesla with the overall concept of "feature". Done better/easier. Designed and created by Vivian T. Le and Diana Nguyen

Conceptual stationery rebranding for jeep.